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Helpie FAQ

Find answers below to our most commonly asked Questions

* Coronavirus FAQ*

  • How can I rebook my existing tickets?

    As soon as new dates are available we will email a link to enable the re-booking of a new tour date. These will be sent to the lead booker via email once the tours are re-opened. All announcements will be made via email and on the tour social media accounts.

  • I can't find my booking reference?

    Please email daytimetours@itv.com with the email address and full name on the booking and we can supply the booking reference.

  • What happens to my booking?

    The tours have been paused and existing ticket holders will be able to rebook for a later date once available. We have communicated to all lead bookers with instructions on how to do this and will issue a further message once new dates are available. All guests with postponed tours will receive priority notice of new dates. If a guest does not wish to move their booking to a date later in the year then a refund can be requested. Full details have been sent by email to the lead booker.

  • When will tours resume?

    We are continuing to monitor the Government advice and controls around social distancing, and at this stage have no indication when tours and ticketing will be in a position to reopen. We ask all guests to remember that once lockdown is eased across the UK, as we proudly operate on a working production set, we will need to allow time for Production to return and filming to resume before we will know when tours will be able to return. So please bear with us, as we do expect it to take longer than other areas of tourism to return to operation even when it is safe to do so.

  • Why are ITV suspending the ITV set tours?

    As a precautionary measure, and in line with our established contingency plans across the business, we will temporarily be pausing operation of our set tours to enable us to manage the footfall in these areas helping us to ensure we continue to produce these key ITV shows and for the safety and welfare of all our staff, production teams and guests.

  • Why can't I purchase tickets on the website?

    As a precautionary measure, and in line with our established contingency plans across the business, we will temporarily be pausing operation of our set tours to enable us to manage the footfall in these areas helping us to ensure we continue to produce these key ITV shows and for the safety and welfare of all our staff, production teams and guests. Gift vouchers will be available on the website to exchange for tickets when the tours resume.

  • About

  • Can I take photos on the tour?

    We encourage our guests to take photos whilst on the tour, and we will give you plenty of time to do so. However, for confidentiality reasons, there may be areas of the set where we do not allow photography or video, our tour guides will notify you if this is the case.

    Please read our Terms & Conditions for further details.

  • How long does the tour take?

    The Tour takes approximately 90 minutes. You should arrive at least 15 minutes before your allocated Tour time.

  • Is there a minimum age restriction?

    We don't have a minimum age restriction as we want the tour to be open to all who wish to attend. Family tickets are also available. Note that under 16’s must be accompanied by an adult, and younger children must be supervised at all times and kept with the adult throughout the tour.

    We ask that all guests including children follow the health and safety rules given at the start of each tour. Any guest who becomes a danger to themselves, other guests, the studios or the quality of the tour may be asked to leave.

  • What do you see on the tour?

    The tour will feature a selection of studios from Good Morning Britain, Lorraine, This morning and Loose Women. We will take you behind the scenes to the production areas where you will have a chance to see and learn about the journey taken by the stars for each of our shows. Take a peek into Green Rooms, make-up departments, prop and set creation spaces. We will always endeavour to squeeze in as much as possible into your 90-minute tour. Due to production restrictions each tour may be slightly different.

  • What time should I get to the tour?

    You should arrive at least 15 minutes before your allocated Tour time to allow time for check in and security checks.

  • When do tours take place?

    As our tours take place at working studios, the Tour is only available on selected dates throughout the year.

    Additional dates may be added to our booking page throughout the year, so please check the website regularly to find the best dates for your booking.

  • Where does the tour start?

    All tours for Daytime Studios start from outside the main reception area at Television Centre, 101 Wood Lane, London, W12 7FW.

  • Will my bag be checked?

    Visitors will be subject to a person and bag search. There are also restrictions on the size of bags allowed on a tour. Please read our Terms & Conditions for further details.

  • Will we see any celebrities, or see the shows being filmed live?

    Our tours take place after the daily recordings have all been completed and our presenters and celebrity guests have left the studios. However, keep your eyes peeled as you wander through Television Centre and White City as you never know who you might see!

  • Will we see the whole set?

    Due to scheduling and restrictions within the studios, we would only ever visit three out of the four sets mentioned above. At our discretion, we reserve the right to amend the Tour route accordingly, without prior notice.

  • Accessibility

  • Can I bring an assistance dog on the tour?

    We welcome all registered guide dogs, hearing dogs and medical alert dogs to the Tour. Please read our Accessibility Statement for details, and contact us in advance by using the form on our website to arrange this.

  • Can I bring my carer and do they need a ticket?

    Tickets for Carers are available at no extra charge if accompanying a disabled guest. The disabled guest must hold a valid ticket. Please read our Accessibility Statement and Terms & Conditions for full details.

  • Do you allow wheelchairs or mobility scooters?

    Yes you are welcome to bring your own mobility aids. However, there is a short part of of the tour involving 24 steps which is inaccessible for Wheelchair users. For visitors who can't manage the stairs we offer a video alternative where one of our tour guides will display and narrate this section before rejoining the tour route.

    However, we do recommend that you read our Accessibility Statement which details any restrictions.

    Please note that we are unable to rent or loan wheelchairs or mobility scooters to any guests.

  • Do you cater for people with hearing difficulties?

    A printed script is available for guests with hearing difficulties: please ask your Tour guide for a copy at the start of your Tour.

  • Do you cater for touch tours?

    Visually impaired guests who require adapted touch tours should contact us by completing the form on our website ahead of booking so that we can make the necessary arrangements.

  • Do you offer British Sign Language (BSL) tours?

    We can arrange tours which will feature a BSL interpreter or you may wish to bring your own interpreter. Please contact us by completing the form on our website giving us at least 3 working days notice prior to your tour date.

  • Is the tour fully accessible?

    The Tour is based on working TV studios, and so there are many aspects of the Tour that we are unable to alter. There is a moderate amount of movement around the studios. The Tour is also a timed walking tour and we advise guests to read the Accessibility information within our Accessibility Statement.

    Please contact us using the form on our website if you would like to discuss your accessibility requirements before you book any tickets.

  • Is there much walking involved?

    This is an active walking tour; guests are advised that they should be physically capable and prepared to stand and walk around for up to 90 minutes. We advise guests to read the Accessibility Information within our Accessibility Statement.

    Please contact us using the form on our website if you would like to discuss your accessibility requirements before you book any tickets.

  • Where is the nearest disabled parking area?

    The nearest Blue Badge parking is in Westfield Shopping centre. For full accessibility details, please refer to the Accessibility Statement.

  • Facilities

  • Are there any parent and baby facilities available at the tour?

    There are no Parent and Baby changing facilities available at the tour.

  • Are there toilets?

    Toilets, including accessible toilets are located at the start and end of the tour. Please ask your tour guide for details and read our Accessibility Statement for more information.

  • Can I bring food or drink into the tour?

    No food and drink is allowed on the Tour except for bottled water.

  • Is there a cafe at the tour?

    We don't have our own cafe, however, you will find plenty of food and drink outlets nearby.

  • Is there a cloakroom?

    We do not have cloakrooms or storage facilities on our tours. Therefore, only bring essential items, keeping belongings to a minimum. Bag checks will take place before entering the site.

    Please read the Security section of our Terms & Conditions for further details

  • Is there a gift shop?

    We do have a gift shop which is at the start and end points of the tour.

  • Who do I contact if I lose something on the tour?

    If you think you have lost something during one of our tours please ask your tour guide or contact us by completing the form on our website.

  • Getting Here

  • How do I get to the tour?

    Please take a look at the Plan Your Visit section of our website.

  • Where is the nearest car park?

    The nearest car park details are described within the Plan Your Visit section of our website.

  • Where is the tour check-in located?

    The Tour is located at Television Centre, Wood Lane, Shepherd’s Bush, London. The entrance is opposite Wood Lane Tube Station.

  • Which is the nearest Tube Station to the tour?

    The Tours are located just a few minutes walk from both the White City, and Wood Lane Tube stations.

  • Groups

  • Are there any group discounts available?

    Yes, we offer discount for groups over 20 people. More details can be found by emailing our groups reservation team at itvtours@itv.com.

  • Can I come on a familiarisation visit?

    We will be hosting familiarisation visits once a year. If you would like to visit one please contact itvtours@itv.com so we can register your interest.

  • Can you visit out of hours?

    This is very rare outside of published schedule, however special requests can be reviewed on a case by case basis.

  • How do I pay?

    We will contact you 24 days before your booking to arrange payment and confirm the group size.

  • What if a tour is cancelled or I have to cancel?

    If a tour is cancelled we will contact you 48 hours before a tour is due to take place to arrange alternative options. If you would like to cancel, you up to 14 days before a trip is due to take place to do this.

  • Who do I contact to make a group booking?


    Please contact our trade team at itvtours@itv.com where we will be able to deal with your request more specifically.

  • Plan Your Visit

  • Can I take a pushchair or buggy around with me?

    Following a Health and Safety review of the Tour route and facilities, we confirm that we cannot allow or accommodate Pushchairs or buggies on the Tour.

    Unfortunately we do not have the ability to store pushchairs or buggies during the tour.

  • What happens if it's raining?

    We strongly recommend that all persons wishing to attend the Tour make a Booking in advance. Tickets may be available on the day but there is no guarantee of entry. Payment must be made in full at the time of Booking either by credit or debit card.

  • What should I bring with me?

    Only bring essential items and keep belongings to a minimum. Note that there are no storage facilities for non-permitted bags, so it will be your responsibility to find a safe temporary storage facility. Bag checks will take place before entering the studios.

    Please read the Security section of our Terms & Conditions for further details.

  • Ticket Information

  • Can I alter my tour date once purchased?

    As specified in the Terms & Conditions on our website we are not able to offer any refunds or exchanges for cancellations or no-shows.

  • Can I pay for or book my tickets over the phone?

    All ticket purchases are made through our website. Should you experience technical difficulty please contact us using the form on our website.

  • Can I purchase gift tickets?

    Gift Ticket Vouchers can only be purchased on our website as print at home e-tickets and are valid for 12 months from date of issue. Gift Ticket Vouchers must be redeemed for a valid ticket by the recipient on our website.

    Please read the Gift Ticket Vouchers section of our Terms & Conditions for more information.

  • Do I need to print my tickets?

    It is not essential to print your Booking confirmation email and tickets if you would prefer to use your smartphone to show these to us. However, a printed back up is never a bad idea!

    If your Booking contains a concession or a discounted ticket, you will also need to bring proof of eligibility for the discounted rate to apply.

  • Do you cater for group visits?

    For group bookings of more than 10 people please read through the Group Bookings section of our Terms & Conditions on the website, and contact us via the Group Bookings section on the main website.

  • Do you offer refunds?

    As specified in the Terms & Conditions on our website we are not able to offer any refunds or exchanges for cancellations or no-shows.

  • Do you sell concession tickets?

    Concession Tickets are available for Senior Citizens aged 60+ and Students with a valid student ID which must be presented on arrival with your tickets.

  • Do you sell family tickets?

    A Family Ticket is defined as 2 adults + 2 children or 1 adult + 3 children. Additional children under 4 and/or carers for a disabled guest can be added to a Family Ticket for no charge at the time of booking.

  • How can I pay for my tickets at the tour?

    We are cash free at our sites so all payments must be made by Card. We accept all major credit and debit cards, and contactless payments (including Apple and Android pay). Please note that we do not accept cheques or travelers checks for either ticket payment or on site purchases.

  • How do I purchase tickets?

    We strongly recommend that all persons wishing to attend the Tour make a Booking in advance. Tickets may be available on the day but there is no guarantee of entry. Payment must be made in full at the time of Booking either by credit or debit card.

  • How much are tickets?

    Please look on our bookings page for all ticket details, offers and prices.

  • How will I receive my tickets?

    Once a Booking has been made, you will receive a Booking Confirmation email confirming payment has been made with a link to download your ticket(s). This will include your order reference number, ticket number(s) and your allocated Tour date and time. The email acts as your proof of purchase.

  • The date I wanted is sold out, are there extra tickets available on the day?

    We don't hold back any tickets for our tours. We advise that you check the calendar on the bookings page for available dates and times.

  • What credit and debit cards do you take as payment through the booking page?

    We accept all major debit and credit cards

  • What should I do if I haven't received my tickets?

    Please check your email junk or spam folder. If you still can't find your Booking email please contact us using the form on the website, providing as many details as you can to help us track down your booking and resend your tickets via email.

  • Why are there dates without any tours?

    There are often periods of time when tours are unable to take place due to filming schedules and work taking place on the sets. New dates can be released so please check back if you can't find a suitable date for you and your guests.

  • Why is there not availability for the full year?

    As tours take place on live working sets, we cannot release dates too far ahead as we want to minimise the cancellation of tours due to filming requirements. Therefore we can only release in blocks throughout the year.

  • Will my tour or tickets ever be cancelled?

    Due to the nature of the Tour taking place on a working television set, we may need to cancel tours for operational reasons. If this happens, we will give you as much notice as possible and refunds or exchanges will be offered, but no further compensation will be offered.

    Where last minute cancellations are unavoidable through no fault of ITV (for example, on the advice of the police), we will contact you as soon as possible. In such circumstances, ITV will offer refunds or exchanges, but no further compensation will be offered.