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Groups Information

Group Experience

With ITV Daytime’s favourite programmes such as Good Morning Britain, Lorraine, This Morning and Loose Women all broadcasting from the same building, the ITV Daytime Studios Tour  will immerse groups into the glamorous showbiz world.

Groups can explore sets and discover how the shows are brought to life on this 90-minute tour. 

Tours run in groups of 20 every 15 minutes on selected weekday and weekend dates.

Group Benefits

  • Discounts available for groups of 10 people or more
  • Groups have priority booking from the full calendar before dates are released to the general public
  • Copy and images to support your marketing activity
  • Provisional bookings can be held until 4 weeks prior to your visit
  • Groups have access to three of the four sets on any given tour (depending on production that day)

If your enquiry is for a School, College or Educational group, please click here.

Find answers below to our most commonly asked Questions

  • Can you visit out of hours?

    This is very rare outside of published schedule, however special requests can be reviewed on a case by case basis.

  • What if a tour is cancelled or I have to cancel?

    If a tour is cancelled we will contact you 48 hours before a tour is due to take place to arrange alternative options. If you would like to cancel, you up to 14 days before a trip is due to take place to do this.

  • How do I pay?

    We will contact you 24 days before your booking to arrange payment and confirm the group size.

  • Can I come on a familiarisation visit?

    We will be hosting familiarisation visits once a year. If you would like to visit one please contact so we can register your interest.

  • Are there any group discounts available?

    Yes, we offer discount for groups over 20 people. More details can be found by emailing our groups reservation team at

  • Who do I contact to make a group booking?

    Please contact our trade team at where we will be able to deal with your request more specifically.

  • To find out more, special rates and how to book please fill in the form below

    Let us know how many people you are booking for, any preference on available dates and times – our live booking system can be found here which has the availability that has already been released to the general public.