What are cookies?
Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).
For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and also see our section on more information and turning cookies off below.
The cookies that we use only collect anonymous information to optimise our services, and do not collect personal information.
Please note that not all the cookies on our sites are set by us. Please see the section below on cookies set by other parties on our behalf.
What cookies does ITV use?
The cookies on our website are generally functional and analytical cookies.
Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.
Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example:
- to allow you to access stored information if you have registered with us;
- by allowing you to carry information across pages of our website to avoid you having to re-enter information;
- by recognising your preferences when you return to our website(s).
What cookies do we use?
We have set out below the main cookies that we use on the ITV Media site:
|Name of Cookie||What does it do?|
|recent_navigation_tree_ids||This cookie is used to record the last pages the user navigated on in order to help us understand how you use our site. This cookie will expire after 1 year.|
|current_user__user_hash_code||If you have log-in details for our website, we use this cookie to remember your login username and password. This cookie will expire after 1 year.|
|Itvm_homepage||If you have customised the homepage of our website, we use this cookie to remember the customisation of the homepage. This is a session cookie.|
Functional and analytical cookies
We also use functional and analytical cookies which are authorised by us or operated on our behalf by the organisations listed below to help us deliver our services.
|Organisation setting the cookie||Name of cookie||What does it do?||How to reject/delete these cookies?|
|_utma||This cookie helps us determine the number of unique visitors to our website. This cookie expires after 2 years.||You may reject or delete these cookies by downloading and installing the Google Analytics Opt-out Browser Add-on available here
|_utmb||We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website. Each time you move to a new page within our website within 30 minutes of arriving the cookie updates so that we know that you are still actively using our website within a single session. These cookie expires when a user pauses for longer than 30 minutes on a single page of our website.|
|_utmc||Similar to _utmb, we use this Google Analytics cookie to help us record the length of individual sessions on our website. This cookie expires when you close your browser.|
|_utmv||This cookie helps us understand how different users use our site. This cookie expires after 2 years.|
|_utmz||This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link). This cookie expires after 6 months.|
|_ga||This cookie, like _utma, helps us to identify unique users to the site. This cookie expires after 2 years.|
|_gat||This cookie is used to help regulate the collection of data on high traffic sites. This cookie expires after 10 minutes.|
|This cookie is set by Mixpanel Inc, a company we use for data analytics service, to maintain a user session between pages. This cookie expires when you close your browser.
|See general section on how to disable cookies below. Mixpanel retain analytics data to help us improve our services. You can opt out of Mixpanel retaining this data at https://mixpanel.com/optout/. Please note that if you get a new computer, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers) you may also clear the Mixpanel opt-out cookie.|
|mixpanel_id||This cookie links a user to a unique user ID which we use to match user behaviour to the user profile. This cookie expires after 1 year.|
When do our cookies expire?
Except for essential cookies, most of the cookies on our websites expire at the end of your current session on our website. However, some of our cookies have an extended lifespan which ranges from 10 minutes to 2 years.
Where can I find more information about cookies, and how do I turn cookies off or delete cookies?
Find out more about cookies including how to disable/enable and delete them at the following website www.aboutcookies.org.
Generally you can’t delete Flash cookies (also known as local shared objects) with browser controls, but Adobe’s website provides information on how to delete or disable Flash cookies. See http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html for details. Please note that if you disable Flash cookies, you will not be able to play content on the ITV Player.
If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.
Our full details are set out in our Terms and Conditions. You can email us with any questions, queries or complaints here.