Menu Close

Cookie Policy

Cookie Policy


By accessing and using our websites or other services, you are agreeing to the terms of this policy, our terms and conditions our privacy policy. Please do read this cookie policy, our terms and conditions and our privacy notice carefully so you know what we are doing with your information.

We may update this cookie policy from time to time and will post any changes on our website at so it’s a good idea to come back occasionally and read through it again. This cookie policy was last updated on 27 August 2015.

What are cookies?

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).

Cookies are created when you visit a website or other service that uses cookies. Cookies are commonly used by websites to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.

For more details about cookies and details of how to delete and disable cookies you can visit and also see our section on more information and turning cookies off below.

How does the ITV Media site use cookies?

Our website at uses cookies to distinguish you from other users of our websites and to provide increased functionality when you are using our websites. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our websites and our services.

Unless you have adjusted your browser settings to refuse cookies, our systems will issue cookies as soon you visit our websites or access other services. If you have switched off cookies then some of the functionality of our services may not be available to you.

The cookies that we use only collect anonymous information to optimise our services, and do not collect personal information.

Please note that not all the cookies on our sites are set by us. Please see the section below on cookies set by other parties on our behalf.

What cookies does ITV use?

The cookies on our website are generally functional and analytical cookies.

Analytical cookies

Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.

Functional cookies

Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example:

  • to allow you to access stored information if you have registered with us;
  • by allowing you to carry information across pages of our website to avoid you having to re-enter information;
  • by recognising your preferences when you return to our website(s).

What cookies do we use?

We have set out below the main cookies that we use on the ITV Media site:

Name of Cookie What does it do?
recent_navigation_tree_ids This cookie is used to record the last pages the user navigated on in order to help us understand how you use our site. This cookie will expire after 1 year.
current_user__user_hash_code If you have log-in details for our website, we use this cookie to remember your login username and password. This cookie will expire after 1 year.
Itvm_homepage If you have customised the homepage of our website, we use this cookie to remember the customisation of the homepage. This is a session cookie.

Functional and analytical cookies

We also use functional and analytical cookies which are authorised by us or operated on our behalf by the organisations listed below to help us deliver our services.

Organisation setting the cookie Name of cookie What does it do? How to reject/delete these cookies?
Google Analytics


Our websites use Google Analytics, a web analytics tool provided by Google Ireland Limited (“Google”). Google Analytics uses cookies to help the website analyse how users use the website. The information generated by the cookies about your use of the website and your current IP-address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity and provide us with other services relating to website activity and internet usage. The IP address collected through Google Analytics will not be associated with any other data held by Google.

_utma This cookie helps us determine the number of unique visitors to our website. This cookie expires after 2 years. You may reject or delete these cookies by downloading and installing the Google Analytics Opt-out Browser Add-on available here



_utmb We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website. Each time you move to a new page within our website within 30 minutes of arriving the cookie updates so that we know that you are still actively using our website within a single session. These cookie expires when a user pauses for longer than 30 minutes on a single page of our website.
_utmc Similar to _utmb, we use this Google Analytics cookie to help us record the length of individual sessions on our website. This cookie expires when you close your browser.
_utmv This cookie helps us understand how different users use our site. This cookie expires after 2 years.
_utmz This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link). This cookie expires after 6 months.
_ga This cookie, like _utma,  helps us to identify unique users to the site. This cookie expires after 2 years.  
_gat This cookie is used to help regulate the collection of data on high traffic sites.  This cookie expires after 10 minutes.
Photobucket PBLinkID This cookie is linked to the PhotoBucket site ( It allows us to record the user ID who view certain images on the site and understand our users better. It expires after 1 year. See general section on how to disable cookies below. If you would like more information on Photobucket’s use of data, see their privacy policy.


YouTube Visitor_Info1_Live Some of the videos on the site embedded from YouTube set this cookie to remember previous selections or preferred settings made when looking at information on this page and using the YouTube service. This cookie expires in 8 months. See general section on how to disable cookies below. If you would like more information on YouTube’s use of data, see their privacy policy.







This cookie is set by Mixpanel Inc, a company we use for data analytics service, to maintain a user session between pages. This cookie expires when you close your browser.


See general section on how to disable cookies below. Mixpanel retain analytics data to help us improve our services.  You can opt out of Mixpanel retaining this data at Please note that if you get a new computer, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers) you may also clear the Mixpanel opt-out cookie.
mixpanel_id This cookie links a user to a unique user ID which we use to match user behaviour to the user profile. This cookie expires after 1 year.


When do our cookies expire?

Except for essential cookies, most of the cookies on our websites expire at the end of your current session on our website. However, some of our cookies have an extended lifespan which ranges from 10 minutes to 2 years.


Where can I find more information about cookies, and how do I turn cookies off or delete cookies?

Find out more about cookies including how to disable/enable and delete them at the following website

You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our sites, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

Generally you can’t delete Flash cookies (also known as local shared objects) with browser controls, but Adobe’s website provides information on how to delete or disable Flash cookies. See for details. Please note that if you disable Flash cookies, you will not be able to play content on the ITV Player.

If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.

Contact us

Our full details are set out in our Terms and Conditions.  You can email us with any questions, queries or complaints here.