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All ITV Tours and Attractions have been temporarily suspended. We are closely monitoring advice provided by the Government and at this stage have no indication of when tours and ticketing for tours will resume.

Please click below for updates.

About the Tour

For the first time ever, we are opening the doors to the home of our ITV Daytime shows at Television Centre in White City, London.

Enjoy behind-the-scenes access to our working studios where many of your favourite daytime shows are made, including Good Morning Britain, Lorraine, This Morning and Loose Women*.  We take over the studios just after filming has finished for the day, so that you can find out exactly how these shows are brought to life.

On this unique 90-minute fully-guided tour, visitors will learn about the history of television and how TV is made, visit never-before-seen backstage areas, as well as have the opportunity to step in front of the camera and get first-hand experience of working on a live set.

As the studios are in constant use during the week, limited tours will run throughout 2019 in-between the live broadcasts of our shows. Whilst we will always aim to showcase at least three working studios during your tour, there may be times where we need to change the tour content and route, meaning that no two tours are ever the same.

*Each tour may vary due to the live studio environment, we will aim to visit 3 of the 4 Daytime Studio sets on each tour.

As Tours take place outside of filming schedules, contents of each set are subject to change.

Images are for illustration only - Studio access takes place once filming is completed.

Watch our TV advert below to find out more!

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COVID - 19 Latest update

As a precautionary measure, and in line with our established contingency plans across the business, we have temporarily paused the operation of our set tours for the safety and welfare of all our staff, production teams and guests. For this reason all of our existing tour dates have been cancelled.

We are continuing to monitor the Government advice and controls around social distancing, and at this stage have no indication when tours and ticketing will be in a position to reopen. We ask all guests to remember that once lockdown is eased across the UK, we proudly operate on a working production set and will need to allow time for Production to return and filming to resume before we will know when tours will be able to return. So please bear with us, as we do expect it to take longer than other areas of tourism to return to operation even when it is safe to do so

For more information regarding existing and future bookings please click here: